ABOUT

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Tein Lucasson is an award-winning graphic designer with over two decades of experience in art direction, editorial styling, and conceptual design.

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His work is as diverse as his client list: from fashion and automotive brands to non-profit organisations and supermarket chains, Tein bridges the gap between commercial creativity and boutique, niche artistry.

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After graduating in Graphic Design in Rotterdam, Tein began his career as assistant art director for a leading European clothing brand. There, he collaborated with photographers, stylists, and a team of designers — marking the start of a multidisciplinary journey. Global campaigns soon followed, leading to work designing magazines and direct marketing materials for HEMA, Holland’s beloved store known for its playful, offbeat style.

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Tein’s passion for the printed medium led him to Sanoma Corporation, a major European media group, where he oversaw the conceptual layout, styling, and art direction of magazines, recipe books, B2B materials, and advertising campaigns across multiple countries.

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From the vibrant reinvention of a sports brand, to the playful identity of a Parisian bakery, to the minimalist packaging of a health food line — Tein’s work consistently combines a deep understanding of clients’ needs with creative execution that delights and inspires.